Insights on enterprise AI and automation
Writing is how I turn experience from enterprise work, events and executive conversations into perspectives others can apply.
Topics
Five themes I keep coming back to. Start with the one closest to your decision.
Ownership and control of AI
Who owns the models, the data, the people and the exit.
6 essaysMaking AI pay
Why most AI spend does not turn into value, and what the few who succeed do.
7 essaysWork, skills and people
Jobs, skills, school, attention and what stays human.
11 essaysAI risk, safety and trust
Real risks, with numbers, not fear.
4 essaysTechnology and power
Chips, energy, world models and the race for control.
6 essaysEssays
Long-form pieces from the OG Approved newsletter, in full. First published on Substack.
2026
06/10/2026
Who Changes It After They Leave?
The one question to ask before any vendor builds your AI. Your AI vendor shipped on time. The agent works. The demo was great.
6 min read
23/09/2026
AI Does Not Need to Go Rogue to Become Dangerous. Are We Still in Control?
AI does not need to become conscious to cause serious harm. It does not need emotions, personal ambitions, or a desire to take control.
7 min read
17/09/2026
AI Could Threaten Humanity. How Should We Respond?
When the people building AI warn that we could lose control of it, we should listen carefully. Then we should ask for evidence.
5 min read
09/09/2026
The Next AI Advantage Will Be Management, Not More Agents
For the past few years, the enterprise AI conversation has focused on adoption. How many employees are using AI? How many copilots have been deployed? How...
7 min read
03/09/2026
Your Brand Is No Longer Speaking Directly to the Customer
Something fundamental is changing in the customer journey. For decades, companies competed to influence consumers directly through advertising, search...
7 min read
27/08/2026
Attention Is Becoming a Competitive Advantage
You did not choose to spend ninety minutes on your phone. You chose the next twenty seconds, a few hundred times over.
10 min read
13/08/2026
Your AI Programme Is Not Compute Constrained
I ask two questions in every AI conversation I walk into. Which model are you using? What number goes up if this works?
11 min read
05/08/2026
The Real AI Risk Is Not Underspending. It Is Spending Without Ownership
Three questions to answer before you approve another AI budget. Most AI budgets do not fail at the model. They fail at the part nobody wants to fund.
11 min read
29/07/2026
The Future of Work Was Written in 1645
Everyone is asking what AI will do to work. Wrong question. The better one: when machines can do the doing, what is left that is actually yours?
7 min read
22/07/2026
AI Is Learning a New Language: The Human Body
Sleep may be the first proof that foundation models are moving beyond text, images and code into human physiology.
8 min read
15/07/2026
Only 6% of Companies Are Creating Real Value With AI. Here Is What They Do Differently
AI is now the most discussed topic in corporate boardrooms. In a July 2026 analysis of 4,800 quarterly earnings calls, Boston Consulting Group found that AI...
8 min read
01/07/2026
Stop Telling People to Drop Out. School Is Not Dead. Its Job Just Changed
There is a loud message going around right now. You do not need school. You do not need a degree. You do not need a university.
10 min read
24/06/2026
The AI Race Is No Longer About the Smartest Model
Most companies are still asking the wrong AI question. They ask: But that is no longer the real battleground. The real question is this:
6 min read
17/06/2026
Outsourcing Business-Critical AI Is a Mistake
Outsourcing non-core work can make you faster. Outsourcing business-critical AI can make you weaker. That is the part most companies miss.
7 min read
09/06/2026
AI Has a Resource Problem Nobody Wants to Talk About
Everyone is talking about AI productivity. Almost nobody is talking about AI consumption. That blind spot is about to cost companies real money.
9 min read
02/06/2026
If You Don't Own the Layers, AI Owns Your Decisions
78% of organizations have deployed AI into at least one business function. Only 25% have a fully implemented AI governance program.
7 min read
21/05/2026
Your Kettle Is More Dangerous Than ChatGPT
I Have the Numbers to Prove It. Let me say something that might surprise you, coming from someone who lives and breathes AI for a living.
8 min read
12/05/2026
The Entry-Level Job Is Dying. AI Just Accelerated It
A dangerous illusion is spreading through the market right now. People still think AI is mainly about productivity. It is not.
7 min read
06/05/2026
AI Agents Are Not Failing. Your Operating Model Is
Most companies will fail with AI agents. Not because the technology is weak. Because they have no idea how to run it.
4 min read
29/04/2026
If AI Makes Decisions, Who Is Accountable?
AI is no longer suggesting. It is deciding. Approving loans. Rejecting candidates. Routing operations. Triggering actions.
5 min read
22/04/2026
Nobody Realizes What Yann LeCun Just Changed
Most people think AI is getting smarter. It is not. It is getting better at sounding smart. And that mistake will cost companies billions.
6 min read
14/04/2026
I have been to 67 countries. I do not own the best of everything
That is not a compromise. That is how it works. You are not working for money. You are trading time for options.
9 min read
31/03/2026
AI Didn't Make Work Easier
It Removed the Last Layer of Self-Deception Everyone keeps repeating the same sentence. “AI is making work faster.” That statement is true.
6 min read
24/03/2026
AI Did Not Create Scams. It Industrialized Them
A finance employee wired $25 million in 2024. He thought he was on a video call with his CFO. He was talking to deepfakes. This is not a cybersecurity...
3 min read
12/03/2026
The AI Era Will Not Be Inclusive by Default
Inside Huawei’s TECH Cares Forum at MWC26 The AI revolution is accelerating at historic speed. But 2.2 billion people are still offline.
8 min read
04/03/2026
I Went to Kenya to See If “Digital Inclusion” Was Real
Most of What You’ve Been Told Is Half the Story Everyone in tech says they want to close the digital divide. Access. Infrastructure. Connectivity. Inclusion.
9 min read
24/02/2026
Robots Are Not the Next AI Wave
World Models Are. Everyone is talking about robots again. Humanoids. Agents with arms. “LLMs controlling the physical world.” Nice demos.
4 min read
17/02/2026
Who Controls AI Will Control the Century
And why the US and China are building power while Europe is governing a market The AI debate is still framed the wrong way.
4 min read
12/02/2026
If You Don’t Internalize AI, You Don’t Control Your Company
Let’s be very clear. AI is no longer a topic. It is no longer a project. It is no longer an experiment.
5 min read
03/02/2026
The Future of Chips
Why AI compute is moving from brute force to energy, efficiency, and control For the last few years, the AI story sounded simple.
4 min read
20/01/2026
“I Don’t Read AI-Written Content” Is the Dumbest Take of 2026
I hear it more and more. “I don’t read anything written with AI.” “If I see an em dash, I mute.” “If it smells like ChatGPT, I’m out.” Let me be very clear.
4 min read
13/01/2026
AI Orchestration Will Kill the “Best Model” Obsession
Let’s say it clearly. If your AI strategy depends on choosing the “best model”, you are already behind.
6 min read
06/01/2026
2026 Prediction
This Is the Year Work Stops Feeling Safe Reading time: approximately 4 minutes We are in 2026 now. And something is clear.
3 min read
2025
25/11/2025
The Hidden Divide: What Remote Communities Taught Me About AI, Humanity and the Future
I spent weeks riding my motorbike through remote regions. Places where people live entirely in the real world.
6 min read