7 essays
09/09/2026
The Next AI Advantage Will Be Management, Not More Agents
For the past few years, the enterprise AI conversation has focused on adoption. How many employees are using AI? How many copilots have been deployed? How...
7 min read
03/09/2026
Your Brand Is No Longer Speaking Directly to the Customer
Something fundamental is changing in the customer journey. For decades, companies competed to influence consumers directly through advertising, search...
7 min read
13/08/2026
Your AI Programme Is Not Compute Constrained
I ask two questions in every AI conversation I walk into. Which model are you using? What number goes up if this works?
11 min read
15/07/2026
Only 6% of Companies Are Creating Real Value With AI. Here Is What They Do Differently
AI is now the most discussed topic in corporate boardrooms. In a July 2026 analysis of 4,800 quarterly earnings calls, Boston Consulting Group found that AI...
8 min read
24/06/2026
The AI Race Is No Longer About the Smartest Model
Most companies are still asking the wrong AI question. They ask: But that is no longer the real battleground. The real question is this:
6 min read
06/05/2026
AI Agents Are Not Failing. Your Operating Model Is
Most companies will fail with AI agents. Not because the technology is weak. Because they have no idea how to run it.
4 min read
13/01/2026
AI Orchestration Will Kill the “Best Model” Obsession
Let’s say it clearly. If your AI strategy depends on choosing the “best model”, you are already behind.
6 min read
Working on this right now?
If this topic sits on your desk today, the next step is a 30-minute call. No pitch deck. No sales process.