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Thought leadership and B2B content partnerships
For technology brands that sell to enterprise decision makers. Enterprise AI credibility, with the executive audience to match.
Not a traditional influencer
My work is grounded in real-world AI and automation delivery with enterprises. That gives me a direct view of what works, what does not, and where technologies create value.
So collaborations are not product promotion. They position a solution inside real workflows, decisions and business impact. That is what resonates with executive audiences.
How this works in practice
- Context first, not product first. Every collaboration starts with the market shift, not the tool.
- Positioning, not promotion. The focus is where the solution fits, not what it does.
- Real use cases, not generic messaging. Content is anchored in workflows, decisions and outcomes.
- Consistency over one-off exposure. Impact comes from narrative, repetition and multiple formats.
- Credibility over reach. The goal is trust with decision makers, not impressions alone.
Reach where B2B decisions are made
LinkedIn is the core channel. It carries most of the volume and reaches senior decision makers.
14.3M
LinkedIn impressions, 12 months to July 2026, up 108%
4.85M
LinkedIn members reached
72,273
Social engagements
21.9M
Impressions across 7 platforms in 12 months
28%
Of the LinkedIn audience at Director, VP or CXO level
36%
In companies with more than 1,000 employees
44%
In IT services, software and technology
42,000+
LinkedIn followers. 12,000+ newsletter and 6,000+ podcast subscribers.
Sources: LinkedIn creator analytics, 12 months to July 2026 (impressions, members reached, engagements). LinkedIn top demographics, captured 07/10/2026 (audience shares). Social media analytics dashboard, 29/09/2025 to 30/09/2026 (21.9M across 7 platforms). Follower and subscriber figures as of 30/09/2026, refreshed every quarter.
Formats
Single formats or bundles that combine them: Executive Authority, Event Amplification, and a quarterly Strategic Thought Leadership Partnership. Investment details are in the media kit.
Social media post
A single thought-leadership post on LinkedIn and X.
Article
An original article of about 1,500 words, published in my newsletter.
White paper
An in-depth strategic paper of 2,000 to 3,000 words.
Executive interview or podcast
A 15 to 30 minute recorded interview, published on my podcast.
Thought-leadership video
A 1 to 2 minute video where I present the insights myself.
Online intervention
Panel, fireside chat, executive Q&A or expert intervention.
Onsite presence
Facilitation, workshops, panels, executive interviews or expert discussions at events.
Advisory
Strategic advisory, two days a month, preparation included.
From brief to results
Every collaboration follows the same six steps. You stay in control of what is published under your brand.
Step 1
Brief
We start with the market shift and your business context, not the product.
Step 2
Positioning
We agree where your solution fits in real workflows, and which formats carry the story.
Step 3
Creation
I write, record and present the content myself, in my voice.
Step 4
Your approval
Aligned with your brand guidelines and approved by you before publication.
Step 5
Publication
LinkedIn and X, my newsletter or my podcast. Paid boosting on request, media costs paid by the client.
Step 6
Results
LinkedIn analytics: impressions, members reached and video views.
Transparency. Sponsored collaborations are disclosed as partnerships on every platform, in line with applicable rules. The OG Approved mark signals content and partnerships that meet these standards.
Let's talk.
If you are evaluating a content partnership, a brand collaboration or a thought leadership engagement, the next step is a 30-minute call.