Case studies: B2B thought leadership at MWC and VivaTech

Context

Huawei needed to strengthen its position at MWC Barcelona 2025, one of the most competitive stages for global telecom and enterprise technology. The challenge: cut through skepticism in Europe and bring Huawei's innovation story to a credible B2B audience.

Activation

• On-site participation at MWC
• Video interview with a Huawei executive, on LinkedIn and X
• 3 posts on event coverage and Huawei's key messages
• In-depth article on MWC insights and takeaways
• All content aligned with Huawei brand guidelines and approved before publication

Audience

Enterprise technology executives, CIOs and CTOs, analysts and policymakers. Pan-European visibility, with global reach through social distribution.

Outcome

Huawei's executive voice got a trusted platform with European enterprise leaders, which added credibility and extended the reach of MWC Barcelona 2025.

Read a related Huawei article (HUAWEI CONNECT 2025)

Context

ManpowerGroup and Experis wanted to show their role in shaping the future of work and digital transformation. The challenge: stand out at VivaTech 2025, Europe's biggest innovation event, and reach enterprise leaders through a credible voice.

Activation

• On-site panel contribution and videos
• OG-authored articles on future-of-work insights and event takeaways
• LinkedIn and X posts: teaser and extracts
• Boosted distribution through my LinkedIn channel

Audience

CHROs, CIOs, HR leaders and enterprise executives on LinkedIn. Boosting reached decision makers in HR and technology beyond organic reach.

Outcome

ManpowerGroup and Experis were reinforced as credible voices on workforce innovation, with a portfolio of content that extended their presence beyond VivaTech.