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<title>OG Approved insights</title><link>https://olivier-gomez.com/insights/</link><description>Essays by Olivier Gomez (OG) on enterprise AI, automation, ownership and AI economics. From the OG Approved newsletter, in full.</description><language>en</language><atom:link href="https://olivier-gomez.com/insights/feed.xml" rel="self" type="application/rss+xml"/>
<item><title>Who Changes It After They Leave?</title><link>https://olivier-gomez.com/insights/who-changes-it-after-they-leave/</link><guid>https://olivier-gomez.com/insights/who-changes-it-after-they-leave/</guid><pubDate>Tue, 06 Oct 2026 09:00:00 +0000</pubDate><description>The one question to ask before any vendor builds your AI. Your AI vendor shipped on time. The agent works. The demo was great.</description></item>
<item><title>AI Does Not Need to Go Rogue to Become Dangerous. Are We Still in Control?</title><link>https://olivier-gomez.com/insights/ai-does-not-need-to-go-rogue-to-be-dangerous/</link><guid>https://olivier-gomez.com/insights/ai-does-not-need-to-go-rogue-to-be-dangerous/</guid><pubDate>Wed, 23 Sep 2026 09:00:00 +0000</pubDate><description>AI does not need to become conscious to cause serious harm. It does not need emotions, personal ambitions, or a desire to take control.</description></item>
<item><title>AI Could Threaten Humanity. How Should We Respond?</title><link>https://olivier-gomez.com/insights/ai-could-threaten-humanity-how-should-we-respond/</link><guid>https://olivier-gomez.com/insights/ai-could-threaten-humanity-how-should-we-respond/</guid><pubDate>Thu, 17 Sep 2026 09:00:00 +0000</pubDate><description>When the people building AI warn that we could lose control of it, we should listen carefully. Then we should ask for evidence.</description></item>
<item><title>The Next AI Advantage Will Be Management, Not More Agents</title><link>https://olivier-gomez.com/insights/next-ai-advantage-is-management-not-more-agents/</link><guid>https://olivier-gomez.com/insights/next-ai-advantage-is-management-not-more-agents/</guid><pubDate>Wed, 09 Sep 2026 09:00:00 +0000</pubDate><description>For the past few years, the enterprise AI conversation has focused on adoption. How many employees are using AI? How many copilots have been deployed? How...</description></item>
<item><title>Your Brand Is No Longer Speaking Directly to the Customer</title><link>https://olivier-gomez.com/insights/your-brand-is-no-longer-speaking-to-the-customer/</link><guid>https://olivier-gomez.com/insights/your-brand-is-no-longer-speaking-to-the-customer/</guid><pubDate>Thu, 03 Sep 2026 09:00:00 +0000</pubDate><description>Something fundamental is changing in the customer journey. For decades, companies competed to influence consumers directly through advertising, search...</description></item>
<item><title>Attention Is Becoming a Competitive Advantage</title><link>https://olivier-gomez.com/insights/attention-is-a-competitive-advantage/</link><guid>https://olivier-gomez.com/insights/attention-is-a-competitive-advantage/</guid><pubDate>Thu, 27 Aug 2026 09:00:00 +0000</pubDate><description>You did not choose to spend ninety minutes on your phone. You chose the next twenty seconds, a few hundred times over.</description></item>
<item><title>Your AI Programme Is Not Compute Constrained</title><link>https://olivier-gomez.com/insights/your-ai-programme-is-not-compute-constrained/</link><guid>https://olivier-gomez.com/insights/your-ai-programme-is-not-compute-constrained/</guid><pubDate>Thu, 13 Aug 2026 09:00:00 +0000</pubDate><description>I ask two questions in every AI conversation I walk into. Which model are you using? What number goes up if this works?</description></item>
<item><title>The Real AI Risk Is Not Underspending. It Is Spending Without Ownership</title><link>https://olivier-gomez.com/insights/ai-risk-is-spending-without-ownership/</link><guid>https://olivier-gomez.com/insights/ai-risk-is-spending-without-ownership/</guid><pubDate>Wed, 05 Aug 2026 09:00:00 +0000</pubDate><description>Three questions to answer before you approve another AI budget. Most AI budgets do not fail at the model. They fail at the part nobody wants to fund.</description></item>
<item><title>The Future of Work Was Written in 1645</title><link>https://olivier-gomez.com/insights/future-of-work-was-written-in-1645/</link><guid>https://olivier-gomez.com/insights/future-of-work-was-written-in-1645/</guid><pubDate>Wed, 29 Jul 2026 09:00:00 +0000</pubDate><description>Everyone is asking what AI will do to work. Wrong question. The better one: when machines can do the doing, what is left that is actually yours?</description></item>
<item><title>AI Is Learning a New Language: The Human Body</title><link>https://olivier-gomez.com/insights/ai-is-learning-a-new-language-the-human-body/</link><guid>https://olivier-gomez.com/insights/ai-is-learning-a-new-language-the-human-body/</guid><pubDate>Wed, 22 Jul 2026 09:00:00 +0000</pubDate><description>Sleep may be the first proof that foundation models are moving beyond text, images and code into human physiology.</description></item>
<item><title>Only 6% of Companies Are Creating Real Value With AI. Here Is What They Do Differently</title><link>https://olivier-gomez.com/insights/only-6-percent-of-companies-create-real-value-with-ai/</link><guid>https://olivier-gomez.com/insights/only-6-percent-of-companies-create-real-value-with-ai/</guid><pubDate>Wed, 15 Jul 2026 09:00:00 +0000</pubDate><description>AI is now the most discussed topic in corporate boardrooms. In a July 2026 analysis of 4,800 quarterly earnings calls, Boston Consulting Group found that AI...</description></item>
<item><title>Stop Telling People to Drop Out. School Is Not Dead. Its Job Just Changed</title><link>https://olivier-gomez.com/insights/stop-telling-people-to-drop-out-school-is-not-dead/</link><guid>https://olivier-gomez.com/insights/stop-telling-people-to-drop-out-school-is-not-dead/</guid><pubDate>Wed, 01 Jul 2026 09:00:00 +0000</pubDate><description>There is a loud message going around right now. You do not need school. You do not need a degree. You do not need a university.</description></item>
<item><title>The AI Race Is No Longer About the Smartest Model</title><link>https://olivier-gomez.com/insights/the-ai-race-is-no-longer-about-the-smartest-model/</link><guid>https://olivier-gomez.com/insights/the-ai-race-is-no-longer-about-the-smartest-model/</guid><pubDate>Wed, 24 Jun 2026 09:00:00 +0000</pubDate><description>Most companies are still asking the wrong AI question. They ask: But that is no longer the real battleground. The real question is this:</description></item>
<item><title>Outsourcing Business-Critical AI Is a Mistake</title><link>https://olivier-gomez.com/insights/outsourcing-business-critical-ai-is-a-mistake/</link><guid>https://olivier-gomez.com/insights/outsourcing-business-critical-ai-is-a-mistake/</guid><pubDate>Wed, 17 Jun 2026 09:00:00 +0000</pubDate><description>Outsourcing non-core work can make you faster. Outsourcing business-critical AI can make you weaker. That is the part most companies miss.</description></item>
<item><title>AI Has a Resource Problem Nobody Wants to Talk About</title><link>https://olivier-gomez.com/insights/ai-has-a-resource-problem-nobody-wants-to-talk-about/</link><guid>https://olivier-gomez.com/insights/ai-has-a-resource-problem-nobody-wants-to-talk-about/</guid><pubDate>Tue, 09 Jun 2026 09:00:00 +0000</pubDate><description>Everyone is talking about AI productivity. Almost nobody is talking about AI consumption. That blind spot is about to cost companies real money.</description></item>
<item><title>If You Don&#x27;t Own the Layers, AI Owns Your Decisions</title><link>https://olivier-gomez.com/insights/if-you-dont-own-the-layers-ai-owns-your-decisions/</link><guid>https://olivier-gomez.com/insights/if-you-dont-own-the-layers-ai-owns-your-decisions/</guid><pubDate>Tue, 02 Jun 2026 09:00:00 +0000</pubDate><description>78% of organizations have deployed AI into at least one business function. Only 25% have a fully implemented AI governance program.</description></item>
<item><title>Your Kettle Is More Dangerous Than ChatGPT</title><link>https://olivier-gomez.com/insights/your-kettle-is-more-dangerous-than-chatgpt/</link><guid>https://olivier-gomez.com/insights/your-kettle-is-more-dangerous-than-chatgpt/</guid><pubDate>Thu, 21 May 2026 09:00:00 +0000</pubDate><description>I Have the Numbers to Prove It. Let me say something that might surprise you, coming from someone who lives and breathes AI for a living.</description></item>
<item><title>The Entry-Level Job Is Dying. AI Just Accelerated It</title><link>https://olivier-gomez.com/insights/the-entry-level-job-is-dying-ai-just-accelerated-it/</link><guid>https://olivier-gomez.com/insights/the-entry-level-job-is-dying-ai-just-accelerated-it/</guid><pubDate>Tue, 12 May 2026 09:00:00 +0000</pubDate><description>A dangerous illusion is spreading through the market right now. People still think AI is mainly about productivity. It is not.</description></item>
<item><title>AI Agents Are Not Failing. Your Operating Model Is</title><link>https://olivier-gomez.com/insights/ai-agents-are-not-failing-your-operating-model-is/</link><guid>https://olivier-gomez.com/insights/ai-agents-are-not-failing-your-operating-model-is/</guid><pubDate>Wed, 06 May 2026 09:00:00 +0000</pubDate><description>Most companies will fail with AI agents. Not because the technology is weak. Because they have no idea how to run it.</description></item>
<item><title>If AI Makes Decisions, Who Is Accountable?</title><link>https://olivier-gomez.com/insights/if-ai-makes-decisions-who-is-accountable/</link><guid>https://olivier-gomez.com/insights/if-ai-makes-decisions-who-is-accountable/</guid><pubDate>Wed, 29 Apr 2026 09:00:00 +0000</pubDate><description>AI is no longer suggesting. It is deciding. Approving loans. Rejecting candidates. Routing operations. Triggering actions.</description></item>
<item><title>Nobody Realizes What Yann LeCun Just Changed</title><link>https://olivier-gomez.com/insights/nobody-realizes-what-yann-lecun-just-changed/</link><guid>https://olivier-gomez.com/insights/nobody-realizes-what-yann-lecun-just-changed/</guid><pubDate>Wed, 22 Apr 2026 09:00:00 +0000</pubDate><description>Most people think AI is getting smarter. It is not. It is getting better at sounding smart. And that mistake will cost companies billions.</description></item>
<item><title>I have been to 67 countries. I do not own the best of everything</title><link>https://olivier-gomez.com/insights/67-countries-i-do-not-own-the-best-of-everything/</link><guid>https://olivier-gomez.com/insights/67-countries-i-do-not-own-the-best-of-everything/</guid><pubDate>Tue, 14 Apr 2026 09:00:00 +0000</pubDate><description>That is not a compromise. That is how it works. You are not working for money. You are trading time for options.</description></item>
<item><title>AI Didn&#x27;t Make Work Easier</title><link>https://olivier-gomez.com/insights/ai-didnt-make-work-easier/</link><guid>https://olivier-gomez.com/insights/ai-didnt-make-work-easier/</guid><pubDate>Tue, 31 Mar 2026 09:00:00 +0000</pubDate><description>It Removed the Last Layer of Self-Deception Everyone keeps repeating the same sentence. “AI is making work faster.” That statement is true.</description></item>
<item><title>AI Did Not Create Scams. It Industrialized Them</title><link>https://olivier-gomez.com/insights/ai-did-not-create-scams-it-industrialized-them/</link><guid>https://olivier-gomez.com/insights/ai-did-not-create-scams-it-industrialized-them/</guid><pubDate>Tue, 24 Mar 2026 09:00:00 +0000</pubDate><description>A finance employee wired $25 million in 2024. He thought he was on a video call with his CFO. He was talking to deepfakes. This is not a cybersecurity...</description></item>
<item><title>The AI Era Will Not Be Inclusive by Default</title><link>https://olivier-gomez.com/insights/the-ai-era-will-not-be-inclusive-by-default/</link><guid>https://olivier-gomez.com/insights/the-ai-era-will-not-be-inclusive-by-default/</guid><pubDate>Thu, 12 Mar 2026 09:00:00 +0000</pubDate><description>Inside Huawei’s TECH Cares Forum at MWC26 The AI revolution is accelerating at historic speed. But 2.2 billion people are still offline.</description></item>
<item><title>I Went to Kenya to See If “Digital Inclusion” Was Real</title><link>https://olivier-gomez.com/insights/i-went-to-kenya-to-see-if-digital-inclusion-was-real/</link><guid>https://olivier-gomez.com/insights/i-went-to-kenya-to-see-if-digital-inclusion-was-real/</guid><pubDate>Wed, 04 Mar 2026 09:00:00 +0000</pubDate><description>Most of What You’ve Been Told Is Half the Story Everyone in tech says they want to close the digital divide. Access. Infrastructure. Connectivity. Inclusion.</description></item>
<item><title>Robots Are Not the Next AI Wave</title><link>https://olivier-gomez.com/insights/robots-are-not-the-next-ai-wave/</link><guid>https://olivier-gomez.com/insights/robots-are-not-the-next-ai-wave/</guid><pubDate>Tue, 24 Feb 2026 09:00:00 +0000</pubDate><description>World Models Are. Everyone is talking about robots again. Humanoids. Agents with arms. “LLMs controlling the physical world.” Nice demos.</description></item>
<item><title>Who Controls AI Will Control the Century</title><link>https://olivier-gomez.com/insights/who-controls-ai-will-control-the-century/</link><guid>https://olivier-gomez.com/insights/who-controls-ai-will-control-the-century/</guid><pubDate>Tue, 17 Feb 2026 09:00:00 +0000</pubDate><description>And why the US and China are building power while Europe is governing a market The AI debate is still framed the wrong way.</description></item>
<item><title>If You Don’t Internalize AI, You Don’t Control Your Company</title><link>https://olivier-gomez.com/insights/if-you-dont-internalize-ai-you-dont-control-your-company/</link><guid>https://olivier-gomez.com/insights/if-you-dont-internalize-ai-you-dont-control-your-company/</guid><pubDate>Thu, 12 Feb 2026 09:00:00 +0000</pubDate><description>Let’s be very clear. AI is no longer a topic. It is no longer a project. It is no longer an experiment.</description></item>
<item><title>The Future of Chips</title><link>https://olivier-gomez.com/insights/the-future-of-chips/</link><guid>https://olivier-gomez.com/insights/the-future-of-chips/</guid><pubDate>Tue, 03 Feb 2026 09:00:00 +0000</pubDate><description>Why AI compute is moving from brute force to energy, efficiency, and control For the last few years, the AI story sounded simple.</description></item>
<item><title>“I Don’t Read AI-Written Content” Is the Dumbest Take of 2026</title><link>https://olivier-gomez.com/insights/i-dont-read-ai-written-content-is-the-dumbest-take-of-2026/</link><guid>https://olivier-gomez.com/insights/i-dont-read-ai-written-content-is-the-dumbest-take-of-2026/</guid><pubDate>Tue, 20 Jan 2026 09:00:00 +0000</pubDate><description>I hear it more and more. “I don’t read anything written with AI.” “If I see an em dash, I mute.” “If it smells like ChatGPT, I’m out.” Let me be very clear.</description></item>
<item><title>AI Orchestration Will Kill the “Best Model” Obsession</title><link>https://olivier-gomez.com/insights/ai-orchestration-will-kill-the-best-model-obsession/</link><guid>https://olivier-gomez.com/insights/ai-orchestration-will-kill-the-best-model-obsession/</guid><pubDate>Tue, 13 Jan 2026 09:00:00 +0000</pubDate><description>Let’s say it clearly. If your AI strategy depends on choosing the “best model”, you are already behind.</description></item>
<item><title>2026 Prediction</title><link>https://olivier-gomez.com/insights/2026-prediction/</link><guid>https://olivier-gomez.com/insights/2026-prediction/</guid><pubDate>Tue, 06 Jan 2026 09:00:00 +0000</pubDate><description>This Is the Year Work Stops Feeling Safe Reading time: approximately 4 minutes We are in 2026 now. And something is clear.</description></item>
<item><title>The Hidden Divide: What Remote Communities Taught Me About AI, Humanity and the Future</title><link>https://olivier-gomez.com/insights/hidden-divide-what-remote-communities-taught-me-about-ai/</link><guid>https://olivier-gomez.com/insights/hidden-divide-what-remote-communities-taught-me-about-ai/</guid><pubDate>Tue, 25 Nov 2025 09:00:00 +0000</pubDate><description>I spent weeks riding my motorbike through remote regions. Places where people live entirely in the real world.</description></item>
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