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Deepfake or real? How digital provenance is fighting back
Olivier Gomez (OG)/, source: C2PA / Content Authenticity Initiative
The real problem with deepfakes is no longer whether they look real.
It’s whether they can be verified.
AI can generate convincing content in minutes. Trust can disappear just as fast.
That is why digital provenance matters.
The future of trust will not rely on human judgment alone. It will rely on cryptographic proof that shows who created the content, when it was created, and how it was modified.
In the AI era, authenticity is becoming a technical problem that requires a technical solution.
Trust is no longer a promise. It’s metadata.
First published in the AI in Infographics series on 17/10/2026. See it on Substack or subscribe to get the next one.
