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Writing on AI, automation and ownership
Writing is how I turn experience from enterprise work, events and executive conversations into perspectives others can apply.
Essays
The latest long-form pieces from the OG Approved newsletter, in full. 34 essays so far.
06/10/2026
Who Changes It After They Leave?
The one question to ask before any vendor builds your AI. Your AI vendor shipped on time. The agent works. The demo was great.
6 min read
23/09/2026
AI Does Not Need to Go Rogue to Become Dangerous. Are We Still in Control?
AI does not need to become conscious to cause serious harm. It does not need emotions, personal ambitions, or a desire to take control.
7 min read
17/09/2026
AI Could Threaten Humanity. How Should We Respond?
When the people building AI warn that we could lose control of it, we should listen carefully. Then we should ask for evidence.
5 min read
09/09/2026
The Next AI Advantage Will Be Management, Not More Agents
For the past few years, the enterprise AI conversation has focused on adoption. How many employees are using AI? How many copilots have been deployed? How...
7 min read
03/09/2026
Your Brand Is No Longer Speaking Directly to the Customer
Something fundamental is changing in the customer journey. For decades, companies competed to influence consumers directly through advertising, search...
7 min read
27/08/2026
Attention Is Becoming a Competitive Advantage
You did not choose to spend ninety minutes on your phone. You chose the next twenty seconds, a few hundred times over.
10 min read
The A to Z of Generative AI
A Guide to Leveraging AI for Business. By Kieran Gilmurray and Olivier Gomez.
A practical guide to how AI is changing industries and reshaping workforce strategies. Written for non-technical leaders working on AI, automation and digital transformation, with real-world examples and enterprise use cases.
- For business leaders and decision makers
- AI strategy, implementation and enterprise adoption
- Practical framing with real-world examples
OG Approved. Signal over noise.
I publish regularly, in several formats, with clear, experience-based views on AI, automation and enterprise execution.
12,000+
LinkedIn newsletter subscribers
6,000+
Podcast subscribers
Figures as of 30/09/2026.
What I publish
Short posts
Short observations for fast signal and executive scan speed.
- What works and what fails in enterprise AI
- Clear positions on ownership, outcomes and control
Long-form articles
Deeper writing for leaders who want context and structure.
- Why AI initiatives stall after pilots
- Execution models, governance and constraints
Newsletter
A recurring synthesis for leaders taking AI beyond experimentation.
- Where AI and automation deliver real outcomes
- Patterns across enterprises, industries and regions
Field reports
Observations from the ground, beyond controlled environments.
Where to read
The OG Approved mark is the same filter everywhere: relevance, execution credibility and practical value for decision makers.